Selling Process

1. Set realistic goals

Setting goals when selling one of your biggest investments is very crucial. Following are helpful questions to ask when setting goals:

  • What is my desire for selling my home?
  • What do I want to achieve the most from this transaction/experience?
  • What is my motivation and rewards?


2. Hire the right agent

Your agent can make or break your deal. A home that is properly priced and properly marketed has a far better chance of attracting interested buyers than one that isn’t and it all starts with selecting an honest agent. We provide a realistic price range based on recent comps and help you understand the pluses and minuses of your property as compared to the comps. At the end of the day, our goal is to provide you with such a positive experience that we earn your business on future real estate transactions and referrals to your family, friends and coworkers.


3. Prepare your home

We send out a professional stager who does a walk-and-talk tour through your home and provides you with a report afterwards of things that need to be done to get it ready to show.  Most of these are items that can be done without breaking the bank such as, de-cluttering, de-personalizing, deep cleaning, etc.  You may love the “jungle” in the front yard but it may be such a turn-off to buyers that they don’t even go inside the house. Having bought and sold multiple properties personally we have created a preferred vendor listing of who we use for certain remodeling projects that we are able to recommend for any of your needs.


4. Price it right

Overpricing is the main reason homes sit on the market for longer than average.  The real estate market is constantly changing so what your neighbor paid for his home two or three years is irrelevant. Having an idea of what you’d like to sell your home for is great, but being stuck on a number that has no supporting basis is not in anyone’s best interest. We provide the data to help clients make informed decisions so they know when they list it they are listing it at the right price according to the market and not their emotions.


5. Marketing

For all of our clients, we have professional photos taken of the home in order to maximize its appeal online. They say “a picture paints a thousand words” and we would like those thousand words to say something great. We provide a number of other marketing services to my clients, which can be seen in our Marketing Strategy.


6. Receive an offer

Before you consider accepting an offer, as your agent, we will contact the buyer’s lender to verify the pre-approval letter and help you understand all the terms that are being offered and what this means to you in terms of net price.


7. Negotiate

When representing a client, we work hard to protect and promote the interest of our clients 100%.  Jihye is a Certified Negotiation Expert, John has years of business experience negotiating vendor contracts, customer contracts and debt agreements.  And with well over 100 past real estate transactions completed, we are equipped to negotiate the best results for our clients.


8. Resolve any open issues

After accepting an offer there is generally 30-45 days until closing in which something can come up that requires resolution, such as a repair needed or a lien on the title resolved.  We are committed to actively following up with the buyer’s lender, title company and other 3rd parties involved in order to address issues as they arise.  We also use a professional transaction coordinator to help facilitate this process to ensure that nothing slips through the cracks.


9. Review closing statement prior to closing

We verify that all items on the closing statement are correct and communicate any errors to the title company before the day of closing.


10.Close on the home and celebrate!